What is Normcore: A Rising Hipster Style

Fashion is an everchanging world that always has many styles and subcultures. Driving into the future, a new trend has become a baseline way of dressing for many. Taking the name normcore, this style is an idealistic way of futuristic fashion. Following the concept of unisex and neutral clothing, anyone can try to recreate a normcore look. In this article, we are going to go over what normcore fashion is all about, and some of the best brands.

What You Need To Know About Normcore

What is Normcore

What is Normcore?

Made for a large variety of people, Normcore is the clothing style for everyone. Known as unisex fashion the normcore fashion is all about dressing in a “normal” way. Despite sounding simple enough, dressing in clothing that is both attractive and comfortable is a trend in itself. Typical targeted towards an everyday clothing style the normcore is oftentimes compared to a hipster way of dressing. But do not let the normcore vs hipster discourage you, as the style is becoming a fashion trending way of dressing daily. 

Who can wear Normcore?

Without even knowing many of us probably have a few garments in their closet than can make up a normcore style. The beauty of the trend is its unisex nature. Being a style that fits all, normcore is all about gender-neutral colors, garments, and even designs. 

What are the key Features of Normcore Fashion?

  • Neutral Tones: Mainly tailored for an easy to style fashion, normcore is usually seen in neutrals such as black, beige, brown, and white.
  • Comfortable: Being a style that is idealized for its everyday usage, normcore has to be a comfortable look. Ideally purchasing from reputable and quality brands, you will always get a comfortable and long-lasting normcore look. 
  • Unisex: Pants, sweaters, t-shirt, and sneakers is what this style is all about. Excluding any dresses, skirts, or girl attires. The Normcore brand is all about genderless clothing.

Top Normcore Brands

In reality, many brands have some type of neutral clothing that can fall under the normcore category. But there are some brands that take a more clean approach towards their collection. With high fashion in mind, brands such as Wales Bonner, Too Good,  Riley Studio, and more, have some of the best normcore collections you can find. But when it comes to affordably everyday clothing, here are just a few brands that have that unisex look the normcore style is all about.


Levi's 724 High Rise Crop Jeans

Levi's Trucker Jacket

Levi's 501 Original Fit Jeans

Back in the 1820s, the Levi Strauss & Co company established its name in the denim wearing business. Know for creating one of the best jean pants, the brand has earned its name through quality products that are long-lasting and comfortable. Therefore, making its mark on the Normcore style would be no surprise to anyone. Even though an all-denim look is not as typical in the style, having a denim bottom is almost always the case with normcore fashion. Being the ideal materials for a genderless collection, the Levi jeans are a great addition to anyone’s closet.

Calvin Klein

Calvin Klein Quater Zip Sweater

Calvin Klein Spread Collar Wool Jacket

Calvin Klein Open Jacket

Known as a higher fashion brand by most, you might be surprised by Calvin Klein’s approach to neutrality. Taking a look at their collection we can see many neutral and normcore pieces. Coming in at a higher price, the brand promises a quality product that you can wear for years. Treating your closet with at least a few high fashion garments is a great way to create a good closet.

Adidas Originals

Adidas Originals Track Top

Adidas Original Black Stipe Hoodie

Adidas Originals Cropped Hoodie

Lastly, sports clothing brands such as Adidas Original’s is one of the best places to check for unisex clothing. Since activewear is a trending addition to everyday clothing, many such brand focus on creating clothing ideas for both men and women, Adidas is no exception. Taking a look at just some of their hoodies above, we can see easy to match clothing that anyone can wear.

Our Favorite Normcore Garments

With the best prodcuts that Amazon has to offer, we have picked us some of our favorite normcore clothes you can buy online. Lets take a look at what they have to offer and what you can add to your next normcore attire.

Normcore Shrits

Polo Ralph Lauren Mesh Polo Shirt

Tommy Hilfiger Khaki Polo Shirt

Carhartt K87 Workwear Shirt

When it comes to normcore style shirts, we can usually see an ongoing pattern, of plain and neutral colors. Mostly shown in a clean style, the shirts above are some great examples that a normcore enthusiast could wear. Made out of high-quality materials any of the shirts seen will be a perfect addition to your wardrobe.

Normcore Jeans

Lee Relaxed Fit Side Jean

Calvin Klein Stretch Satten Casual Pants

Levi's New Boyfriend Jeans

Whether you are looking for a normcore men cut pants or a hipster style short cut jeans, the fashion trend is all about having a great pair of denim bottoms. Given today’s fashion trends in mind, wider baggy jeans are the ideal pair of pants for a modern normcore look. Giving off more of an urban hipster aesthetic the jeans above are the perfect examples that one can have to recreate a unisex style.

Normcore Outerwear

Calvin Klein Flight Jacket

Tommy Hilfiger Quilted Puffer Jacket

Tommy Hilfiger Sanders Filled Coat

If you have read some of our other articles, you might have heard us say that outerwear can be an accessory that adds a finishing touch to a look. Other than their practical use, a normcore jacket is all about an easy to wear garment. Jackets such as the khaki, beige or white coats above are garments that will pop, yet are easy to match with almost anything. Additionally an all-black wool coat in another garment that is a must in the define normcore style.

Normcore Shoes

Reebok Princess Sneaker

Fila Workshift Slip Resistance Shoe

Converse Chuck Taylor All Star Core Ox

Anyone can appreciate a good pair of shoes that can match every attire. An all-white or all-black sneaker can be the perfect shoe to wear with anything. Therefore, the normcore trend is all about a clean pair of footwear. Another style that is popular is the Converse unisex sneaker look. Being the ideal shoe for any gender and an everyday look, these are considered the perfect streetwear normcore additions.